Overview:
In 2019, Grace Ingravallo, a professional real estate agent in Hudson County, New Jersey, approached us for a professional lead generation solution. Her goal was to harness the power of social media and digital advertising to attract potential real estate buyers and present herself in a highly professional manner. To achieve this, we focused on creating a strong brand identity that aligned with her ethos, including a professional logo for her marketing materials.
Our collaboration involved detailed discussions to identify her target audience, the specific neighborhoods she was involved in, and the types of real estate properties she sold. By narrowing down her ideal audience, we strategically ran Facebook ads, using a video brush campaign to engage viewers and introduce Grace’s capabilities.
To maximize lead generation, we implemented a series of retargeting ads for those who visited her website but didn’t fill out the lead form. The success of this campaign allowed Grace to benefit from an automated lead generation stream, working for her 24/7 online. As a result, she could focus more on in-person networking activities while strengthening her digital footprint, building her brand, and establishing credibility among local communities and her real estate colleagues. Grace’s satisfaction with the campaign’s results demonstrated the value of our strategic approach and its positive impact on her real estate business.
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