Project: Mudrik Content (2020)
Empowering a Niche Market: Crafting Lead Magnet Videos for Russian-Speaking Real Estate Ventures
In the winter of 2020, I collaborated with Mikhail Mudrik to produce social media lead magnet videos for his real estate business, targeting Russian-speaking New York clientele seeking to establish or expand medical or legal ventures. Our casual and efficient production took just a few hours, during which we embraced an improvised approach, capturing his authentic message effortlessly. With a touch of directing and coaching, we ensured his language and expertise resonated with the right audience, fostering trust and rapport with potential clients.