Luxe Autos

Luxe Autos

by | Jul 31, 2023

Project: Luxe Autos

Media Mastery: Leveraging Professional Content to Amplify Brand Awareness for An Exotic Rental Fleet

Scope:

Directing
Videography
Lifestyle Photography
Grapic Design
Video Editing
Photo Editing

Overview:

In 2019, our collaboration with Luxe Autos spanned several months, during which we developed compelling promotional content for their new Exotic rental Fleet. Our primary goal was to generate social media awareness and drive traffic to their brand. We produced engaging customer experience videos showcasing clients purchasing these luxury vehicles, complemented by eye-catching Flyers for their events, attracting sponsors and attendees, thus significantly boosting their brand visibility. Additionally, our efforts involved creating promotional videos to draw attention to the events, followed by comprehensive event coverage through captivating photos and videos capturing the excitement. As a result, our strategic approach led to a substantial increase in awareness and exposure for Luxe Autos, benefiting their business significantly.

New Jersey Meadowlands / Event Teasers

We crafted video trailers for a unique New Jersey Meadowlands event, blending horse racing, exotic cars, and charity for children. These family-friendly gatherings showcased luxury cars, encouraging attendees to share photos and videos, ultimately enhancing brand awareness for Luxe Autos. Two tailored trailers, one traditional and family-oriented, the other hyperlapse with rap music, reached diverse audiences and contributed to the event’s success.

New Jersey Meadowlands / Event Coverage

On the day of the event, we were tasked with capturing photography and creating a captivating video highlight that captured the joy and excitement curated by Luxe Autos in their remarkable events. The video served as a powerful tool, showcasing Luxe Autos’ expertise in event organization and their ability to generate awareness for sponsors and their own brand. The video’s success led to its widespread display on social media and websites, effectively demonstrating the potential Luxe Autos holds in creating impactful events and fostering brand awareness for both sponsors and themselves.

Customer Experience Video

Throughout the year, we regularly visited Luxe Autos’ showroom whenever they had Ultra Luxury exotic vehicles and documented the customer journey through quick 1-minute videos for Instagram. These captivating videos showcased the luxury cars and featured delighted customers, providing compelling social proof for Luxe Autos’ online presence. The videos served as concrete evidence of their offerings, solidifying their reputation as a trusted provider of high-end vehicles and enhancing their brand credibility.

Event Flyer Design

In addition to creating content for their social media, we also designed Flyers for Luxe Autos, which they shared on social media platforms and distributed in print to draw attention and drive sign-ups for their events. As a One-Stop Shop full-service solution, our seamless approach enabled them to swiftly spread the word from conception to execution, facilitating efficient and effective event promotion.

©2024 Copyright Shatravka Media LLC. All Rights Reserved.

Hudacko’s Pharmacy

Hudacko’s Pharmacy

by | Jul 28, 2023

Project: Hudacko’s Pharmacy

Community Spotlight: Hudacko’s Pharmacy – A Heartwarming Social Media Campaign

Scope:

Directing
Videography
Video Editing

Overview:

In 2020, Hudacko’s Pharmacy in Bayonne, New Jersey, approached us to create a promotional video for their beloved mom and pop pharmacy. Their goal was to run localized social media ads that would convey their authentic, community-focused identity, distinguishing them from corporate franchises. With an influx of new, younger residents from New York active on platforms like Facebook and Instagram, it presented an ideal opportunity to reach their target audience. Within a short hour, we filmed a sincere and straightforward video, highlighting their warm and customer-centric approach. The next day, we delivered the final video, enabling them to promptly kickstart their social media advertising campaign.

Overview:

After the resounding success of our initial promo video, which garnered tens of thousands of views on Facebook, our client, Hudacko’s Pharmacy, approached us again a few months later. They sought to create a new promo video, focusing on their extensive stock of essential supplies and their dedicated contactless medication deliveries to the elderly during the height of the 2020 pandemic. This second video aimed to further solidify their commitment to the community and showcase their vital services amidst challenging times.

©2024 Copyright Shatravka Media LLC. All Rights Reserved.

Rapha Wellness Center

Rapha Wellness Center

by | Jul 28, 2023

Project: Rapha Wellness Center

Empowering Rapha Wellness: Amplifying Online Presence Through Lifestyle Content and Influencer Marketing

Scope:

Discovery
Content Strategy
Video Production
Lifestyle Photography
Portrait Photography
Event Photography
Influencer Marketing
Platform Optimization
Social Media Management
Stock Photo Curation
Web Design + Development
Content Creation
Photo Editing
Video Editing

Overview:

Rapha Wellness Center, a state-of-the-art Health, Wellness, and Fitness facility, approached us to build a professional website and establish a web presence in their local community. The challenge was their location in a corporate area with limited foot traffic, accessible only by car. Our goal was to create awareness of their new rebranded expansion, emphasizing their connection to the well-established local Physical Therapy Center, Ignite Fitness. Through ongoing digital marketing efforts, we successfully resonated with the community, driving awareness and organic foot traffic to their business.

Professional Web Design

Rapha Wellness Center, as a newly opened business, urgently needed a website to address their challenges. The lack of a professional website affected their visibility, client communication, and appointment bookings. Our immediate focus was to swiftly create a comprehensive website solution, enhancing their online presence, facilitating bookings, and supporting lead generation for the newly established center.

In addition to addressing their urgent needs, we proposed a practical approach. We explained that building a full-fledged professional Health and Wellness Center website with dozens of pages would require some time. To quickly establish a professional online presence, we suggested creating a powerful landing page. While the landing page went live, we worked diligently on developing the remaining pages in the back end, ensuring a comprehensive and seamless website for Rapha Wellness Center.

Home Page

Child Services x5 Pages

Adult Services x12 Pages

Service Landing Pages

About Page

Lifestyle Content Creation

Throughout the project, we maintained an active presence at Rapha Wellness Center, visiting on a monthly basis to create an engaging mix of educational content, promotional material, customer testimonials, and experience videos. This content was strategically shared on social media and their website, significantly boosting their credibility and brand recognition within the close-knit community. The familiar faces and authentic stories cultivated a strong sense of trust and rapport, resonating on a wide scale in the small town environment.

Influencer Marketing

In addition to monthly content creation, we actively collaborated with local community influencers. By offering them complementary Therapy Services, we exchanged content creation sessions, ranging from testimonials to experience videos. These collaborations, promoted on both parties’ social media, provided significant social proof and credibility while driving substantial foot traffic to Rapha Wellness Center.

RWC – Michael Shatravka

RWC – Michael Shatravka

RWC – Carol Reason

RWC – Carol Reason

RWC – Nicole Sexton

RWC – Nicole Sexton

RWC – Grace Ingravallo

RWC – Grace Ingravallo

RWC – Nadia Carpio

RWC – Nadia Carpio

RWC – Richard Walker

RWC – Richard Walker

RWC – Sports Group Therapy

RWC – Sports Group Therapy

Promotional Content

We collaborated closely with their marketing director to execute media production for a wide range of marketing efforts. From holiday campaigns to limited-time promotions and events, we ensured seamless and impactful media content delivery.

Mother’s Day Promo

City Worker’s Promo

Firefighter’s Promo

Social Media Management

We maintained their social media on a monthly basis, posting all the content we produced to enhance business awareness and create a buzz within the community. This approach also served as a tool to reach out to influencers, showcasing our legitimacy as a business and adding a layer of credibility. The strategic social media management significantly contributed to their online presence and engagement with both customers and influencers.

Rapha Wellness Festival / Event Marketing

We played a pivotal role in marketing their annual Rapha Wellness Festival. This vibrant health and wellness event took place at Bayonne 16th Street Park and welcomed attendees from all over Hudson County. The festival featured an array of health and fitness activities, vendor interactions, and engaging health speakers. Leveraging the festival’s platform, we promoted Rapha Wellness Center by hosting exercises, boot camps, and inviting local influencers to the stage. Attendees were invited back to the Rapha Wellness Center for a free consultation, serving as a compelling lead magnet to further expand their client base.

©2024 Copyright Shatravka Media LLC. All Rights Reserved.

BCB Bank

BCB Bank

by | Jul 27, 2023

Project: BCB Bank

Efficient Promotional Video Production: BCB Bank’s Success at Monmouth Race Track

Scope:

Videography
Video Editing

Overview:

BCB Bank approached us to produce a promotional video for an event they sponsored at the New Jersey Monmouth race track. With a tight schedule, we met with the Bank president, Tom Coughlin, and efficiently directed him to effectively communicate the message on camera, allowing him to leave within 30 minutes without disrupting his busy schedule. We delivered the completed video on the same day, enabling BCB Bank to promptly promote the event across their social media platforms, generating awareness among their followers.

©2024 Copyright Shatravka Media LLC. All Rights Reserved.

Mona Lisa Ristorante

Mona Lisa Ristorante

by | Jul 26, 2023

Project: Mona Lisa Ristorante

Captivating Hearts and Plates: A Valentine’s Day Success Story for Mona Lisa Ristorante

Scope:

Discovery
Content Strategy
Video Production
Video Editing

Overview:

We had the pleasure of working with Mona Lisa Ristorante, a fine Italian restaurant located in Hudson County, New Jersey. They contacted us with a last-minute request to create a captivating Valentine’s Day special, aiming to attract as many patrons as possible.

Upon understanding the main dishes to be featured in the promotion, we scheduled a visit during a non-busy time at the restaurant. During this visit, we produced a quick 30-second romantic promotion for the three-course Valentine’s Day meal, along with a versatile video that could be repurposed for other events and holidays, serving as a regular business promotional content.

To enhance their outreach, we also developed social media versions for Instagram, enabling the restaurant to engage a broader audience and generate excitement for their business. The result was a successful and memorable Valentine’s Day celebration, with an increased number of visitors to the restaurant.

©2024 Copyright Shatravka Media LLC. All Rights Reserved.