Scope:

Discovery + Research
Visual Strategy
Lifestyle Photography
Photo Editing

Overview:

A local car wash specializing in full-service luxury car detailing approached us with the desire to set themselves apart from their competitors through striking imagery.

During discussions with the owner, we learned about their sleek and modern car wash and their aspiration to convey a cooler atmosphere through visuals. Conducting thorough research, we observed that most local car washes were relying on unprofessional customer iPhone images, presenting an opportunity to stand out. By incorporating Lifestyle photography into the project, we aimed to elevate their brand above the competition. Following the photoshoot, the client experienced a noticeable increase in online traffic to their website, along with improved visibility on platforms like Google and Yelp.

The high-quality images not only enhanced their web presence but also provided valuable social media content and marketing collateral for future promotions, reinforcing their position as a top-tier car wash in the region.

Scope:

Directing
Lifestyle Photography
Architectural Photography
Portrait Photography
Video Production
Web Design
Photo Editing
Video Editing

Architectural Photography

We aimed to create case studies of their past projects and present them in the best possible light. We noticed that most Managed IT service providers had a very corporate look and feel, which didn’t exude a high-end image. To counter this, we decided to shoot their past projects in an architectural photography style that gave them a prestigious look and feel. The result was a set of visually stunning case studies that showcased their work in a professional and impressive way.

Lifestyle Photography

Our objective was to elevate our client’s online presence through captivating imagery. We conducted on-site photography sessions at their active job sites, skillfully capturing professional photos of their team at work. The resulting array of media served as versatile digital assets, ideal for social media posts, marketing collaterals, and personalized project case studies. These engaging visuals not only enhanced their brand image but also personalized their projects, creating a compelling and authentic narrative that resonated with their target audience. Our collaboration proved successful, providing our client with a valuable set of high-quality images that amplified their online impact and strengthened their brand identity.

Portrait Photography

Our approach was to capture professional, modern, sleek, and cool portraits of our client’s team, transforming their image from IT nerds to stylish fashion models. By taking a whole different approach, we aimed to give them a youthful, savvy, and confident New Yorker tech entrepreneur feel. The resulting portraits reflected a fresh and dynamic persona, elevating their online presence and creating an impactful impression on their audience. Our unique photography style successfully conveyed the team’s vibrancy and professionalism, setting them apart in the competitive tech industry.

Video Production: Social Media Content

On a separate production day, we visited the client’s showroom for an unscripted social media content shoot. With minimal preparation, we provided coaching to help the client look and sound their best on camera. Strategically covering talking points and questions, the client offered unique industry insights, creating engaging content that answered FAQs and established their authority. The high-quality content enhanced their online presence and potential for brand sponsorships, expanding their reach on social media.

Scope:

Discovery
Lifestyle Photography
Brand Identity Design
Stock Photo Curation
Platform Optimization
Graphic Design
Logo Design
Copywriting
Web Design
Photo Editing

Brand Identity Design

During a facilitated Discovery session, our client expressed their vision for a minimalistic brand identity with a sophisticated and fashion-forward aesthetic. They desired a creamy beige color palette to exude elegance and appeal to mature European females. Understanding these preferences, we embarked on a creative journey to develop a brand identity that encapsulated their desired style, creating a visually compelling and appealing presence tailored to their target audience.

Lifestyle Workplace Photography

we had the opportunity to visit our client’s office and capture engaging lifestyle workplace photography. These images served a dual purpose: to showcase the interior ambiance and to highlight the range of services offered. Primarily intended for Google Maps, these visuals provided potential customers with a glimpse of what to expect, establishing a professional presence for our client’s business. Additionally, these assets proved invaluable for enhancing the website, creating a visually appealing and immersive online experience for visitors.

Web Design

Our web design project concluded with the creation of a beautifully organized website that exudes elegance and beauty. The website effectively showcases our client’s non-surgical beauty procedures using striking stock images featuring models. We enhanced user experience by including dedicated landing pages for each service, offering in-depth information and addressing common questions. The addition of a user-friendly appointment scheduling form streamlines the process for potential clients. The result is a visually captivating and informative website that informs viewers about the procedures and encourages them to take the next step and schedule an appointment.