Project: Miss Miami Swim 2023
From Splash to Success: Unleashing Brand Visibility with a Local Bikini Contest
In the summer of 2023, we sponsored the Miss Miami Swim event as Super Media Production and Luxe Autos Miami. Our goal was to capture professional media coverage of the models and associate them with our brand, increasing social media awareness.
By seamlessly integrating our products and services into the event coverage, we showcased their appeal while promoting our offerings. Collaborating with other models and sponsors, we cross-promoted each other on social media, generating enhanced brand visibility and buzz.
The results were extraordinary: thousands of shares, likes, and comments, along with increased website traffic and conversions. This success demonstrates the effectiveness of leveraging local events for brand promotion.