Project: Max Lakhmatov
Urban Grit: Capturing the Essence of MoneymakerIsland Clothing Brand in the Streets of Coney Island
MoneymakerIsland partnered with up-and-coming streetwear model Max Lakhmatov to create a new clothing brand concept. The gritty, urban lifestyle of Coney Island served as the perfect backdrop for the photo shoot, embodying the brand’s message that success is possible regardless of where you come from. In addition to capturing the essence of the brand, we also photographed white T-shirts from different angles to create templates for future brand concepts, ensuring efficiency and consistency in future photography sessions. This lifestyle photography project successfully captured the essence of the MoneymakerIsland brand and its ethos of perseverance, grit, and success.