10 Mistakes You’re Making with Your Content (And How to Fix Them)

By Michael Shatravka | March 9th, 2023

Creating content is an essential part of any digital marketing strategy. However, many people encounter challenges that can hinder the content creation process. From writer’s block to technical difficulties, there are many hurdles to overcome when creating quality content. In this blog post, we’ll explore ten common problems people face when creating content and offer some solutions to help you overcome them.


In today’s fast-paced world, finding time to create content can be a significant challenge. Here are some practical steps you can take to overcome this challenge:

Set realistic goals: Start by setting achievable goals for your content creation. Trying to produce a blog post every day can be overwhelming, so start with a more manageable goal, like writing one post a week, and increase your output gradually.

Create a content calendar: Use a content calendar to plan your content in advance. This will help you stay organized and ensure that you’re creating content that’s relevant to your audience.

Repurpose your content: Another way to save time when creating content is to repurpose your existing content. For example, you could turn a blog post into a video or a podcast episode, or you could update an old post and republish it.

Set aside dedicated time: To create content consistently, it’s crucial to set aside dedicated time for content creation. Whether it’s an hour a day or a few hours a week, scheduling time specifically for content creation can help you stay on track and avoid distractions.

Outsource: If you’re really struggling to find the time to create content, consider outsourcing some of the work. For example, you could hire a freelance writer to help you with your blog posts or a video editor to help you produce videos.


Writer’s block is a common issue that many writers and content creators face. Here are some actionable tips to help you overcome writer’s block:

Take a break: Sometimes, the best thing you can do when you’re stuck is to take a break. Step away from your work, go for a walk, or do something else that you enjoy. Taking a break can help clear your mind and provide you with a fresh perspective.

Brainstorm: Set aside some time to brainstorm ideas. Write down anything that comes to mind, even if it seems silly or unrelated to your current project.

Change your environment: Changing your environment can help you get unstuck. If you usually write at a desk, try writing in a coffee shop or a park.

Talk it out: If you’re stuck on a particular topic, try talking it out loud, see if the words roll of your tongue.

Set a timer: Set a timer for a short period, like 10 or 15 minutes, and write without stopping, don’t worry about grammer.

#3 Inconsistent quality

Creating high-quality content is essential for engaging your audience and building your online presence. Here are some actionable steps to help you maintain consistent quality for your content:

Develop a content style guide: A content style guide outlines your brand’s voice, tone, and style. It can include things like grammar rules, formatting guidelines, and preferred language. Having a style guide can help you maintain consistency across all your content.

Use an editing checklist: An editing checklist can help ensure that your content meets your brand’s standards before publishing.

Get feedback: Getting feedback from your audience and peers can help you improve the quality of your content.

Set realistic content creation goals: Setting realistic content creation goals can help you maintain consistency in quality.

#4 Limited resources

Creating great content can be challenging, especially when you’re working with limited resources. Here are some actionable tips to help you create great content with limited resources:

Be creative: Find creative ways to produce content that doesn’t require a lot of resources.

Focus on quality over quantity: Instead of producing a large volume of content, focus on creating high-quality content that resonates with your audience.

Repurpose your content: Repurpose your existing content to distribute it in different formats and channels.

Collaborate with others: Collaborating with others can help you create great content even with limited resources.


Creating content that resonates with your target audience is essential for engaging them and building your online presence. Here are some actionable steps to help you create content that targets your audience effectively:

Define your audience: Define your target audience by considering their demographics, interests, and pain points.

Conduct research: Conduct research to learn more about your audience’s needs and interests.

Ask for feedback: Ask for feedback from your audience to get a better understanding of what they want from your content.

Create personas: Creating personas can help you visualize your audience and tailor your content to their needs.

Use language that resonates: Use language that resonates with your audience. Use their vocabulary, tone, and style to make your content more relatable.


Creating great content is essential for engaging your audience and building your online presence. Here are some actionable steps to help you distribute your content effectively:

Use different content formats: Use different content formats to distribute your content.

Use different channels: Use different channels to distribute your content.

Guest posting: Guest post on other blogs and websites to distribute your content to a new audience.

Repurpose your content: Repurpose your existing content to distribute it in different formats and channels.

Cross-promotion: Cross-promote your content with other creators in your industry.


Measuring the success of your content marketing efforts is essential for understanding what’s working and what’s not. Here are some actionable steps to help you measure the success of your content marketing efforts effectively:

Define your goals: Define your content marketing goals before you start measuring success.

Track the right metrics: Track the metrics that align with your goals.

Use analytics tools: Use analytics tools to track your metrics.

Conduct A/B testing: Conduct A/B testing to test different content formats, headlines, and calls to action.

Review and adjust: Review your metrics regularly and adjust your content strategy accordingly.


The world of content marketing is constantly evolving, and keeping up with the latest trends is crucial for creating engaging and effective content. Here are some actionable steps to help you adapt to changing trends and keep your content strategy up-to-date:

Stay up-to-date with industry news: Keep up-to-date with industry news and follow thought leaders and experts to stay informed about the latest trends and best practices.

Monitor your competitors: Monitor your competitors to see what they’re doing and how they’re adapting to changing trends.

Analyze your metrics: Analyze your metrics regularly to see what’s working and what’s not.

Experiment with new formats and channels: Experiment with new content formats and distribution channels to reach your audience in new ways.

Stay flexible: Stay flexible and adaptable in your content strategy.


Creating original and engaging content is crucial for standing out in the crowded online space. However, with so much content available online, it can be tough to come up with truly unique ideas. Here are some steps to help you create original content:

Brainstorm ideas: Use tools like Google Trends and Buzzsumo to identify popular topics and themes. Brainstorm with your team or colleagues to generate new and unique ideas.

Add your unique perspective: Share your personal experiences, insights, and opinions to make your content stand out.

Research your audience: Gather insights about your audience’s behavior and preferences through surveys, social media monitoring, and analytics tools.

Experiment with different formats: Video, podcasts, and infographics can help create unique and engaging content that stands out.

Collaborate with others: Work with other creators, influencers, or brands to offer a new perspective or insight.


Technical difficulties can be frustrating when creating content. Here are some actionable steps to help you overcome technical difficulties and create high-quality content:

Invest in quality equipment.

Plan and prepare: Plan and prepare for your shoot in advance.

Edit and enhance: Edit and enhance your footage in post-production.

Learn from mistakes: Learn from mistakes and identify areas for improvement.

Practice and experiment: Practice and experiment with different techniques to improve your technical skills.

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